Response to Binary Models Discussion

Mass comunication can be divided into binary models. One example is hot and cool. When you divide different forms of communication into hot and cool binary models you are able to see which forms of communication demand your full attention and which do not. For example, books will always demand your full attention, so they are a hot binary model. You can do other things while watching television, making it a cool binary model.

However, you can give any of  the cool binary models your full attention. For example, if you had an obsession with Seinfeld you would give it your full attention while you are watching it. In my opinion, this is why it is very difficult to categorize hot and cool binary models.

You can give any of the binary models your full attention which makes it difficult for me to differentiate between the two, however this is also why I enjoy discussing the matter. The difference between the two is very obvious, but at the same time it is difficult to see. We divide communication into three different things: mass, idividual, and group. I think it is intriguing that we can divide each one further.

-Guinn